This post will teach you how to Build an Online store by yourself
Why Build an Online Store?
There are plenty of stores in Nigeria where you can easily sell your products online, for example we have Konga and SME Markethub by GTBank, but a self hosted store is still the best option because you have absolute control over your store
Here are more incentives to build an Online store for yourself:
- Hosting your own e-commerce site gives you more control over the design and functionalities of your shop (you are not stuck with one layout and design).
- It is better for business branding, makes moving to another web host easier, and can be more cost-effective.
- You can, for example, avoid transaction and listing fees, but you’ll still have to pay processing fees from your payment gateway.
Steps to Starting your Online Store
We assume that you already have the business part of the online store already sorted out, things like your company name, company information, logo design and product/services offered including prices.
However you will also need to take care of the following:
- A domain name (less than N3,000/year). You need an effective domain name like www.fashion.com to allow customers easily navigate to your website, here is a post on choosing an effective domain name: https://www.anatech.com.ng/how-to-choose-a-domain-name/
- A web host (about N1,000/year). This is where all your web files will be stored
- (Not mandatory) An SSL certificate (N6,000/year). SSL is the Secure Sockets Layer protocol that encrypts the data between the browser and the website server; it’s essential for protecting customer data from “man in the middle attacks”. Many web hosts offer free shared SSL certificates, but these generate warnings in the browser that the SSL certificate doesn’t match the domain name.
- A shopping cart script (free). Free shopping cart scripts like Woocommerce for WordPress, osCommerce and Zen Cart are very essential for your online store. Most web hosts will offer the open source WordPress script as a quick install, but there are a great many others you can compare on Wikipedia and use instead if you’re comfortable installing a script manually on your website (this mainly involves editing configuration files with a text editor and uploading the files to your web server). For our online store example, we’ll be using Woocommerce because it’s most widely accessible.
- A payment gateway (varies). A payment gateway will help you process transaction from credit/debit cards, there are many companies in Nigeria that can help you process card payments and your choice may depend on many factors such as their fees, security and functionalities etc. Examples of such companies are Voguepay, PAGA, 2Checkout etc. This post will provide information on the different payment gateways we have in Nigeria: https://www.anatech.com.ng/accepting-card-payments-online/
That’s about all you need to know to build an online store, if you have any questions, kindly place a comment below