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This post shows you how to switch to a Business Profile on Instagram which was recently announced on Instagram’s Blog

What is a Business Profile on Instagram

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile on Instagram, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.


Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.

How to get a Business Profile on Instagram

Business Profile on Instagram 1

If you’ve logged into Instagram and saw the notification in the image above, you’re in luck! All you have to do is go through the process of converting your account. It’s super easy but there are somethings you want to keep in mind…

  • Your Instagram account MUST be “Public”.
  • You MUST connect your Instagram to one Facebook Page. If you do not have a Facebook Page, you will not be able to have a business Instagram.
  • You must also be an “admin” on the Facebook Page you want to connect to your Business Instagram Profile!
  • DO NOT use your personal phone number or your personal address! These will be listed as public points of contact so if you don’t want someone calling at odd hours or showing up uninvited, leave these blank and just provide an email address (your work one!).
  • You can switch back to a Personal Instagram Profile anytime you like (for now!)

Business Profile on Instagram 2

Now, if you do not see this notification you can try going into your Settings (on Instagram, the little gear icon when you’re viewing your Profile). Scroll down to see if there is an option to “Switch to Business Profile.” If you do not see this option, that just means this update has not rolled out to your account YET. We don’t have any insight into why they are rolling this out slowly but be patient– you should see the notification to switch soon!

Business Profile on Instagram 3



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