Local SEO (Search Engine Optimization) puts your business on the map making it easier for prospective customers in your location to find you. It is great for businesses with a physical address requiring customers to visit such as restaurants, bars, hotels, schools etc.
Google the product or service your business offers and its location (e.g. restaurants Lagos). Does your business appear in the search results? (see screenshot below). If it doesn’t, then you need local SEO services.
In today’s digital world, consumers do the bulk of their product research online. They decide what and where to shop based on their findings from the internet. A lot of this happens on Google, hence the importance of local SEO.
The first step in this direction is to create and claim your free business listing on Google. A business listing on Google looks like this (see screenshot below).
This post walks you through the process of creating and claiming your business profile on Google My Business.
- Visit http://www.google.com/business (Google My Business)
- Click on “Start Now” and create or select the account you want to use, then sign in.
- On the next page, you will be required to fill in details of your business such as street address, website, phone number etc. Click continue. You will be asked to include other details.
- Check “I am authorized to manage this business” and then click on Continue.
- Your business location will be verified by Google. This can be done either by mail or video chat. You can also decide to verify later.
- You will then be taken to your dashboard. Here, you can add further information about your business including profile photo, office photos, hours of operation (business hours) and any other additional contact information.
There you have it! This should get you started. A lot more goes into a successful local SEO campaign and this includes getting citations, positive reviews about your business from reputable sources etc.
Sounds intimidating or simply don’t have the time? You can speak with us today and get professional solutions to grow the visibility of your business online.