- Uche Anaga
- July 14, 2016
- 0 Comment
- Social media
How to get Followers on Instagram
With 500 million monthly active users, Instagram has become a hub were you can connect with your current and potential customers. Having a lot of followers gives you leverage and increases your brand authority, read on to find out how to get Followers on Instagram
Use Relevant Hashtags:
Using relevant hashtags in your caption helps people who are not following you but are searching for feeds related to your business find you, therefore it exposes your photos to a wider audience, which will mean more followers and likes on your photos
To find the relevant hashtags that your audience might be looking for, do some research by clicking the explorer tab (the second icon which is a magnifying glass), then type your niche i.e if you sell Asoebi a search on your niche will bring out relevant hashtags like #asobibella #asoebinaija etc.
Please note that Instagram limits you to 30 hashtags per page.
Run a Contest:
Using contest is another way that can get you followers, contests are best utilized when it is user generated i.e poeple have to perform one or more of the following action to qualify for your contest:
- Follow you account
- Like or comment on one of your photos
- Use a specific Hashtag
- Re-post one of your images
Doing one of the above also exposes your account to people who are not following you yet.
An example of an account using User Generated Contest is Naija Startup
In the screenshot above they partnered with Natural Hair Products Shop NG, users have to follow both accounts to qualify for the contest. They have also partnered with many other businesses on Instagram like Beauty Gallery and Kaabakitchenbakeryng etc.
According to a study done by Nielsen Brand Effect using more that 300 Instagram Adverts, user tend to have a 2.8 times higher recall rate on Instagram sponsored ads than other online advertising. Instagram Advertising helps to target specific audiences using age, location, interest etc and proper targeting can cause a sharp increase in followers
Post at the right time:
Posting at the right time is the most effective way to make the most out of your photos. There is no general rule on the best time to post, because each business and user has a different Instagram use time. It is your job to find out the best time to post, this will be based on when your targeted audience is mostly online. If you notice that photos you post in the evening get more engagement and followers, then adjust your posting schedules.
According to Neil Patel “a photo is the most active during the first three hours. 46.15% of all comments happen within the first hour, and 69.23% of all comments happen within the first three hours. So, if you can’t get traction within the first three hours of posting a photo, it is probably not going to gain traction down the road”.
Like other peoples photos:
Liking other people photos is very important in increasing your followers. Not only will this make the other person feel happy, but other people may see your name or comment and check out your profile. This will not only increase the number of your followers, but it will also have people from outside of your friends’ network liking your photos. (Please note that you must already have good content on your Instagram page for this to work)
Based on the information provided above you should perform the following to increase your Instagram followers:
- Use relevant hashtags
- Run a contest
- Instagram Advertisement
- Post at the right time
- Like other people’s photos
Following the suggestions answers the question, how to get Followers on Instagram
Do you know any other way to boost your following? Let us know by placing a comment