Hi Entrepreneurs, this article provides tips on how to increase Organic Reach on Instagram
There’s a world of difference (and difficulty) between using social media as a consumer versus harnessing it for your business.
Some people can post a picture of their kids to Instagram and see 2000 Likes overnight. But small businesses with growing audiences might have a harder time trying to get the same results organically.
If you want to realize the long-term potential of social media, you can’t just focus only on promoting your products. You also need to incorporate tactics and types of content that create organic (unpaid) engagement.
Focusing on organic engagement as a pillar of your social media marketing:
- Extends your organic reach, which you can then pay to amplify.
- Lowers the costs if you choose to pay to promote your posts.
- Establishes social proof by the numbers (total follower count and likes/shares on individual posts)
- Potentially turns your fans’ friends into followers if they see that someone they trust has engaged with your post.
Here some tactics you my consider trying:
1. Be Active on the Right #Hashtags
According to recent statistics, Instagram Posts see more engagement when using 11+ hashtags. The hashtag has organized a big part of the social web according to conversations, making it easy to join in on discussions and events by posting under the ones that are relevant to your brand.
If you know of a high-profile event coming up, you can prepare in advance to make sure you’re ready to get in on the action. The more targeted, the better. If you’re a fashion brand, for example, consider live-tweeting or covering high profile events and commenting on what celebrities are wearing.
Most events are accompanied by hashtags that you can hop on. But the key to hijacking a hashtag is not to hijack it at all. Instead, you should aim to contribute to the conversation in a meaningful, natural way.
2. Use Emojis in Your Social Copy to Boost Engagement ?
Emojis have become an accepted part of our online vocabulary, and are a good way to spice up your social copy.
Larry Kim, Founder of Wordstream suggests using emojis in your social media posts to reliably boost organic engagement and lower the costs if you choose to pay to amplify them.
Used appropriately, emojis don’t just humanize your brand but also help you capture more attention by conveying the general emotion and ideas around a post even before a person has had a chance to read it.
In simpler terms, sprinkling an emoji into your social copy can earn you more eyeballs, attention, and reach ( In emojis: ? = ? + ⏳ + ?).
3. Align Your Social Media Post With a Trending Topic
You can also reach new people with your social content by aligning your posts with trends that arerelevant right now. If you pay attention to hashtags and news cycles, you can likely find an opportunity to add your voice to a conversation or parody what’s happening in the world.
4. Post Quotes as Images
A picture is worth a thousand words. But what if you layer words on top of your pictures?
You don’t need to do the math to know you’re doubling down on engagement by communicating with your audience through both language and imagery.
That’s where adding quotes on top of social images can be part of an effective strategy.
When you quote well-known words, you also borrow some of their speaker’s credibility by associating yourself with them. So look for quotes that come from the people your audience adores and loves.
Some good places to look for quotes include:
5. “Tag a friend who…”
Have you ever seen a post on Instagram and engaged with it after thinking “This is just like me” or “I know someone like that”?
That’s because it speaks to you as an individual while at the same time being relatable to many.
If your audience can see themselves in the things you post, it’s only natural they’ll be more inclined to consume and engage with them.
“Tag a friend who…” is a type of social media post you might’ve seen on Instagram. Done right, these posts provoke others to tag their friends.
Consider using this strategy to encourage your audience to:
- Highlight someone in a positive light: “Tag a friend you couldn’t live without”.
- Invite someone to take a challenge: “Tag 3 friends to take the ice bucket challenge”.
- Poke fun at a friend: “Tag a friend who snores really loudly”.
Not only does this contribute comments to your posts, but each comment that includes a tagged friend will all but guarantee that they, too, at least visit your post.
6. Run a Contest/Giveaway
This tend to produce significant engagement because they ask your audience to do relatively little for the opportunity to reap some reward.
The more compelling your prize, the more hoops people will jump through for the chance to come out on top.
Effective social media marketing should involve curating content, scheduling product-related posts, and automating what you can.
But bringing out the best in social media marketing is about more than broadcasting your brand—it’s about understanding, engaging and reacting to your audience and the world they live in.
Because when so many brands use social media as a soapbox to pitch their products, it pays to be one of the ones building a real connection with their audience and adding a bit of joy to their day-to-day lives.