Tips for Taking great photos for social media Ads
This article contains tips for taking great photos for social media Ads. You know your business well and you understand what your customers like and don’t like. That insight can help you determine what types of pictures might get their attention, such as images of your business location or photos of happy customers using your new products and services. With that in mind, you can take photos that will work best in your ads. And taking those pictures isn’t hard – In fact, we’ve put together 8 easy tips that will help you take good photos that can get noticed.
Think mobile first
Before using a picture in your ad, look at it on your smartphone and ensure your main subject is clear and any writing, such as a sign, is legible. That’s key because your audience could be among the over 1 billion people using Facebook on mobile devices daily.
Keep it simple
Don’t assume you need to come up with an idea that requires several people, multiple props, and complicated staging. The most effective images are often the simplest ones. For example, you could take photos of a latte with a nice design etched in the foam.
Follow the rule of thirds
Pictures are more interesting when their subjects are not placed in the center. Your subject should be closer to either side, or along the top or bottom. This is the rule of thirds. An exception: Faces can be anywhere in the frame and bigger is generally better.
Try varied perspectives; watch your edges
Mix big and small things and try different perspectives to create an interesting contrast. For example, try putting one subject close to the camera and others in the background. Keep your subjects away from frame edges so you don’t risk them being cut off.
Use interesting layouts
When arranging objects for a photo, such as a batch of holiday-themed cookies, try using an interesting layout. Consider organizing multiple objects neatly to create an appealing design and photograph the display from above.
Add a focal point and varied textures
When photographing scenery, whether it’s a landscape or a storefront, ensure you have a subject in the foreground that provides a focal point, such as a sandwich on a dining table. Use varied textures that create an interesting contrast.
Light and shadow create a nice contrast
Pay attention to your scene’s lighting. Bright light and deep shadows create a stark contrast that can make your photo more interesting. For example, you can put a brightly lit delicious meal in the foreground and use low lighting in the background.
Use attractive color combinations
Keep a color wheel handy and use it to create interesting color combinations when selecting subjects for a photo. Use colors on opposite sides of the wheel, or try warm and cool versions of the same color. Dress people or choose objects according to your selected colors.